40 years of true stories

L'OCCITANE, 40 YEARS OF TRUE STORIES

Love stories are our true stories

For its 40th anniversary, L'Occitane celebrates the countless passions it shares with the men and women who cultivate true beauty, inspired by nature.


Harvests from close and faraway lands, discovery of new plan extracts, opening of some 3,000 stores, a strong commitment to fighting avoidable blindness, encouraging the emancipation of women in Burkina Faso, setting up a support fund for lavender in Provence... It has been a busy time for L'Occitane, where men and women met and made this dream a daily reality, nurtured by passion and conviction.


L'Occitane, #atruestory.

WATCH NOW > Where it all started

THE BIRTH

Where it all started

This is the true story of a son of Provence. A son with a passion for his land. 

Discover the dream of a 23-year-old who wanted to change the world, impassioned by the power of plants.

The year is 1976, L'Occitane is born.


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WATCH NOW > The everlasting flower

THE IMMORTELLE

Meet an everlasting flower

This is the true story of the flower that never fades. The true story of the organic immortelle from Corsica, known as "the golden sun".

Our elders believe its oils can close wounds and heal bumps, bruises and burns. Immortelle has a secret all of its own, uncovered at L'Occitane laboratory 15 years ago.


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WATCH NOW > Our special bond with Burkina Faso

THE SHEA BUTTER ADVENTURE

Our special bond with Burkina Faso

This is the true story of a meeting between Olivier Baussan and the women of Burkina Faso. 

Provence offered olive trees, Burkina Faso offered shea. Harvesting this fruit is the story of women, who hand down the secrets of its transformation from Mother to daughter.

In 1980, L'Occitane places its first order and a mutually beneficial partnership is forged. 


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DISCOVER > BEAUTY ESSENTIALS

BEAUTY ESSENTIALS

Created by L'Occitane, chosen by you!

Distilling, planting, growing, innovating, committing…Over the past 40 years, L'OCCITANE has shared countless passions with the men and women who cultivate true beauty.




(Re)Discover L'OCCITANE's most beloved products, made with the finest ingredients and 40 years of traditions.

DISCOVER >
JOIN NOW > Join the community!

#ATRUESTORY

Join the community!

2016 is a year of celebration, the perfect occasion for us to share our true stories with you.




Memories from Olivier Baussan, old packaging, original boutiques, inspiring landscapes, sensorial memories…Join the community on Facebook or Instagram to discover the saga and many other surprises!

JOIN NOW >